Physiotherapy students and anyone already in the profession should be doing all they can to highlight the fact that the service is vital and should not be cut from public health budgets.
This was the message delivered at an event held by the Chartered Institute of Physiotherapy (CSP) at the weekend, which was aimed at students and entitled #CSPempowers.
Numerous talks and workshops were held for students and others with an interest in physiotherapy, but among the biggest issues was public awareness of the discipline's importance at a time when the NHS budget is under extreme pressure.
CSP campaigns and regional engagement officer Catherine Chappell recently held a public consultation to reduce minor injuries physiotherapy and she commented: "Students have a valuable role in supporting the profession and part of that is to keep a watching brief on what is happening, an eye on the Clinical Commissioning Group's Twitter accounts to spot threats."
Attendees were urged to put their social media accounts to good use and share information and campaigns using the CSP tagline 'No physio? No way!' in order to raise public awareness.
They were also advised to become members of patient participation groups and the Healthwatch network so they are up to date with how local services are designed and designated.
Meanwhile, CSP head of practice Steve Tolan led a workshop on organising networks and campaigns on a low budget, which included streaming meetings over social media, issuing newsletters, opening YouTube channels and publicising talks on newsworthy health issues.
Marching down Whitehall to demonstrate about the pay cap in the physiotherapy profession was another tactic put forward by CSP student recruitment officer Ciara Younge.
The event comes at a time when many therapy services are under threat from dramatically decreased budgets. However, some measures are being put in place to try to safeguard physiotherapy and ensure recruitment levels remain steady.
Last month, it was confirmed that the Institute for Apprenticeships has approved the standard for the physiotherapy degree apprenticeship, opening up another route in for students as an alternative to the academic pathway.
It was revealed that the apprenticeship will be at honours degree level and subject to a degree programme. The next phase will be to develop an assessment plan to be submitted to the Institute for Apprenticeships by the end of this month. After approval, the apprenticeship should be ready for delivery.