How to make the most of social media when jobseeking

How to make the most of social media when jobseeking

If you still think of Facebook and Twitter as simply places to post pictures of your holidays and hear the opinions of your favourite celebrities, then you could be missing a trick.

Social media has fast become an essential place to look for jobs and put yourself forward as an ideal candidate for any positions that are arising in your field of interest.

These sites can help you to establish a brand, network with relevant people who might help or even give you a job, look for positions and actively chase up leads.
Think about it: your CV can only be seen by people who have directly received it, or via a recruitment website if you're using one. However, social media can help to put the details of that CV out into the wider world, making it more likely that you might get a 'hit' by someone interested in your skills.

Although it can take time and effort, building a strong online presence on social media can really help you to get ahead of the competition and remove some of the difficulty from job-hunting.

Here are some top tips on how social media can be fully utilised to help you find your dream job, whether that's in therapy, pharmacy or something else.

1. Create a brand

This sounds quite daunting, but you're actually already creating a brand when you build up a CV. All you need to do is extrapolate this for sites including LinkedIn and Twitter and remember that you're trying to market yourself and what you have to offer.

Carefully vet all of the content you publish and ensure it is all positive and all in the vein of the image you wish to portray to employers. If you need help, think of your favourite product brands and look how they are marketed to see what type of things you could put out there.

2. Get your name seen

It's no good being on social media if nobody knows you're there, so you need to ensure your name keeps turning up in people's news feeds and keeps getting seen. Regularly publishing content is the best way to do this, along with ensuring you're following potential employers and becoming a member of active topic groups in your field.

This, along with your careful brand management, should at least get you on the radar of recruiters and create more likelihood that they're listening to you.

3. Create useful and engaging content

Connected to the point above is publishing content that gets you noticed for the right reasons. It's no good getting your name seen if you're simply posting tweets over and over again that say you're looking for a job. You need to make employers want to look out for you.

This is surprisingly easy to do on social media. For example, you could create a blog that details your job search and also your opinions on new developments in your field, then tweet the title each time you publish a new post.

You could also post helpful or debate-provoking threads in relevant groups to establish yourself as a thought leader - although take care to appear insightful and fascinating, rather than argumentative!

4. Check out all the new opportunities

After covering all of the points above, this should almost go without saying - but you must ensure you're following as many channels as you can that might help you get a foot in the door with recruiters and potential employers.

Some companies have specific human resources accounts or groups, so ask about these or do keyword searches to keep on top of them all.

5. Optimise your profiles

Social media is such a huge part of the internet these days that it is part of search engine results, so it's essential to ensure that all of your profiles are optimised to make sure people can find your profiles and information. Don't forget relevant hashtags for Twitter, as these can be an extra bit of SEO attached to each post, even if you haven't managed to get too many keywords into the main text.

Keep social media professional, interesting and relevant to your job search and you could give yourself a real boost up the careers ladder - and ahead of the competition.